Effective Date: December 16, 2025

Last Updated: December 16, 2025

SunPetJoy (hereinafter referred to as "we," "us," or "our") operates the website https://sunpetjoy.com (the "Website"), a B2B wholesale platform specializing in pet supplies, including OEM/ODM customization and bulk exports to international buyers. We are committed to protecting the privacy of individuals who visit our Website or interact with us through inquiry forms, email communications, or other means (collectively, "you" or "users").

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you access or use the Website. It is designed to comply with applicable data protection laws, including the General Data Protection Regulation (GDPR) for users in the European Union/European Economic Area (EU/EEA), the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) for California residents, and other relevant international standards.

By using the Website, you consent to the practices described in this Privacy Policy. If you do not agree, please refrain from using the Website.

1. Information We Collect

We collect personal information primarily in a business-to-business context, such as details provided by wholesale buyers, distributors, or representatives during inquiries or transactions. The categories of personal information we may collect include:

• Identifiers and Contact Information: Name, business name, email address, telephone number, shipping address, and IP address.
• Commercial Information: Inquiry details, order history (if applicable), minimum order quantity (MOQ) preferences, and customization requests.
• Internet or Network Activity: Information about your device, browser type, browsing behavior on the Website (e.g., pages viewed), and referral sources, collected via cookies or similar technologies.
• Professional or Employment-Related Information: Job title, company affiliation, and business contact details provided in forms.

We collect this information directly from you (e.g., via contact/inquiry forms) or automatically through Website usage.

We do not intentionally collect sensitive personal information (e.g., health data or precise geolocation) or information from children under 16 years of age.

2. How We Use Your Information

We use collected information for legitimate business purposes, including:

• Processing and responding to inquiries, quotes, sample requests, or wholesale orders.
• Providing customer support and communicating about products, services, or updates.
• Improving the Website functionality, analyzing usage trends, and enhancing user experience.
• Complying with legal obligations, preventing fraud, and enforcing our Terms and Conditions.
• Marketing our products (e.g., sending newsletters or promotions), subject to your consent where required.

Under GDPR, our lawful bases for processing include contract performance (for inquiries/orders), legitimate interests (for Website improvement and marketing), and consent (for cookies/marketing communications).

3. Cookies and Similar Technologies

The Website uses cookies and similar tracking technologies (e.g., Google Analytics) to enhance functionality and analyze traffic. These may collect data such as IP address and browsing behavior.

You can manage cookie preferences via your browser settings or our cookie consent banner (if implemented). Essential cookies are required for Website operation; others require consent under GDPR.

For details, refer to our separate Cookie Policy (if applicable) or browser tools.

4. Sharing and Disclosure of Information

We may share personal information with:

• Service providers (e.g., hosting providers, email services, analytics tools) acting on our behalf under strict confidentiality.
• Logistics partners for shipping (if orders are placed).
• Legal authorities if required by law or to protect our rights.

We do not sell personal information as defined under CCPA/CPRA. We do not share data for cross-context behavioral advertising.

International transfers (e.g., from EU to China) are protected by appropriate safeguards, such as standard contractual clauses.

5. Data Retention

We retain personal information only as long as necessary for the purposes outlined, typically for the duration of business relationships plus any required legal retention periods (e.g., for tax or dispute resolution). Inactive inquiry data may be deleted after 2-3 years.

6. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Under GDPR (EU/EEA residents): Right to access, rectify, erase, restrict processing, object, data portability, and withdraw consent. Lodge complaints with a supervisory authority.
• Under CCPA/CPRA (California residents): Right to know (access/delete), opt-out of sale/sharing (not applicable as we do not sell), non-discrimination, and limit use of sensitive information (not applicable).
• General rights: Opt-out of marketing emails via unsubscribe links.

To exercise rights, contact us at privacy@sunpetjoy.com. We will verify requests and respond within required timelines (e.g., 45 days under CCPA, 30 days under GDPR).

7. Data Security

We implement reasonable technical and organizational measures (e.g., encryption, access controls) to protect information. However, no transmission over the internet is fully secure; you share information at your own risk.

8. Third-Party Links

The Website may contain links to external sites. We are not responsible for their privacy practices; review their policies separately.

9. Changes to This Privacy Policy

We may update this Policy periodically. Changes will be posted here with an updated effective date. Significant changes will be notified via email or Website notice where appropriate.

10. Contact Us

For questions, requests, or complaints about this Policy or our practices, please contact:

• Email: privacy@sunpetjoy.com
• Address: Room 2728, Building B2, Fuli Center, Taijiang District, Fuzhou City, Fujian Province, China